Whether we like it or not, the accounting industry has not typically been on the cutting edge of technology. The firms who have embraced cutting-edge technology in one capacity or another still have their ups and downs, but they are finding it more efficient to help their clients, generate new business, and produce the work. Business development still has the same fundamental elements like building like and trust, but now the channels in which we grow our firms have changed. We must change with them. In an industry that is becoming more competitive, not less, if you are not utilizing every resource at your fingertips, you might get left behind.

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